Saturday, November 10, 2007

Dr. Seuss or Hyundai – Take It In Pink

Has anyone noticed the new Hyundai car commercial? Hyundai goes all guilt trip on us and by the end of the commercial you’re desperately looking all over the refrigerator bulletin board for the therapist’s cell phone number. It’ll arm wrestle you into questioning your own moral integrity then kick you while you’re down, leaving you in the gutter to ponder every commitment you ever allowed to go unfulfilled. Yet somehow this screams Philosophical Dr. Seussery.

In Hyundai’s deep wisdom, a responsible male voice (Jeff Bridges?) tells us…

Instant gratification has us in a stranglehold. So much so, that we don’t want to fix things anymore. Just replace them. Don’t like your nose? Get a new one. Don’t like your job? Get a new one. Don’t like your spouse? Well, get a new one. What ever happened to commitment; to standing by our decisions?

Then, the invisible keyboard types out: 10 years/100,000 miles powertrain warranty. In the background, a menacing tune plays. Then you finally notice this beautiful car. ‘Ain’t never seen no Hyundai like that.

Are the car companies resorting to the manipulation of our morality in their desperation to sell cars in a sliding economy? It’s quite possible when we consider their situation. There most likely exists many a marketing challenge in the brave new world of hundred dollar per barrel oil. Mix in a full-blown green movement agitated by catastrophic global warming weather phenomena (causing some consumers to curb their driving habits), and these guys have got to be getting nervous. Or, maybe the commercial issues a warning veiled by that snazzy powertrain warranty.

We certainly don’t need Hyundai to tell us we’ve got some fucking issues here. That’s been pretty darn clear for a while now. Vive Viagara! Impressively, Hyundai invites you to it’s Thoughtspace at The music alone lulls one into a semi-catatonic empty-space area where we were thinking so deeply we started thinking about other stuff. Distracted, we stumbled upon Pink’s great, new, live video for, Dear Mr. President. In our opinion, this live cut is better than the album version. No overly incredible musicianship to be found, but this is a woman with a message that simply must be heard and finally faced. Impeach and Enjoy ;)

No comments: