Hug Marketing?

Earlier this morning I was leafing through the latest Charleston City Paper, and ran across this ad. With an immediacy I found this marketing ploy a little questionable. Who would hug me if I went to this restaurant? The Pig? The Manager? The Cashier? With raised eyebrow, I also wondered about the person who hatched & designed this ad campaign as well...needy?

Questions aside for a second, here's what the ad did achieve: it caused me to look the joint up on the web. But here there were a few problems as well. It seems The City Paper or the expressive person whom planned this ad did not pay particularly close attention to all the little devlish details, such as the website text, which is completely wrong. The correct address is www.thebarbequejoint.com

Sadly, upon finally googling, finding and arriving at the barbeque joint website, I found zero information regarding any free hugs. Hmmmm...what kind of marketing campaign is this anyway? I'm not sure...but I am pretty positive that the pig is behind this in some way.